Terms of use.

Who we are and what these terms cover

The service is operated by Bogo Media Ltd., company no. 515960508, 9 Adar St., Modi'in-Maccabim-Re'ut 7176346, Israel, support@uxellent.com. In these terms we call the company "we". Anyone who signs up for or uses the service is "you".

These terms apply to the marketing site uxellent.com, to the platform at ai.uxellent.com, to the sites built on it and published at uxellent.site addresses, and to any custom domain you connect to your site. This is one agreement for the site and the platform.

These are part of the agreement: our Privacy policy, Cookie policy, Cancellation and refunds, Acceptable use and content removal and Accessibility statement. If there is a conflict, the Cancellation and refunds page prevails on anything that concerns your rights under the law.

You must be 18 or over to open an account. If you open an account on behalf of a business, you confirm that you are authorised to bind it.

Before you publish your first site, we will ask you to accept the terms. We keep the version of the terms you accepted and the time you accepted it.

What the service includes

The platform builds websites for businesses and organizations: brand and company sites, marketing sites and landing pages, and portfolio and gallery sites.

Depending on your plan, the service includes:

• A chat with an AI that designs the site and writes the copy.
• An editor where you click any area and change it.
• Importing content from an existing site.
• A contact form. Enquiries are saved in the system and emailed to the site owner. An enquiry is saved even if the email isn't sent.
• An email address for receiving enquiries, verified by email.
• A WhatsApp button.
• Google search settings and structured data.
• Hosting and an SSL certificate.
• A daily backup, kept for 30 days, on the paid plans.
• Connecting a custom domain, from the Starter plan up. You connect the domain yourself.

We improve the service all the time. We may add, change or remove features. A material change for the worse to a core feature you use will be announced 30 days in advance, by email or in the interface. A change required for security reasons or by law may take effect immediately.

A feature marked as experimental or beta is provided as is, with no commitment that it will continue to exist.

Your account

Keep your login details safe. You are responsible for every action taken in your account. Suspect unauthorised use? Write to us right away at support@uxellent.com.

Give accurate details, especially an active email address. System messages and enquiries from your site are sent to that address.

Plans and payment

There are four plans: Free, Starter, Business and Pro. Prices, AI action quotas and the differences between plans are shown on the pricing page, and they are part of the agreement.

• On the Hebrew site, prices are in shekels and include VAT.
• On the English site, prices are in US dollars, and you are charged in dollars.
• With annual billing the monthly price is 20 percent lower, and you pay for the year in advance.
• Payment is in advance for each period, by credit card, through the payment processor Cardcom. We do not keep the full card number.
• Invoices are kept in your account.

AI quotas. Every plan has a monthly quota of AI actions. Unused quota does not roll over to the next month. The quota has no cash value and cannot be converted to money or transferred.

The "Built with UXellent" credit. A small credit appears on the site. You can remove it on any plan, at no cost.

We may change prices. A price change applies from the next period, and we will announce it in advance.

Automatic renewal

Your subscription renews automatically at the end of each period, using the same payment method, until you cancel. A monthly subscription renews every month. An annual subscription renews every year.

If the renewal charge fails: the site moves to the Free plan. Your content is kept. The custom domain is disconnected. You can go back to a paid plan at any time.

Upgrading, downgrading and cancelling

This rule is subject to your rights under the law. A consumer has the right to cancel a distance transaction within a period set by law and get a prorated refund. The details, and how to cancel, are on the Cancellation and refunds page.

AI-generated content

You write a prompt, and the AI produces text, design, structure and images. What you write and what is created for you is your content.

• Accuracy. AI sometimes makes mistakes. We do not promise that the content is correct, complete, suitable for your needs or lawful.
• Review. Check everything before you publish: facts, prices, contact details and any professional claim. Publishing is your decision.
• Uniqueness. The content is not necessarily unique to you. Another user may get similar content.
• Results. We do not promise that the site will bring enquiries, customers or a ranking on Google.
• Quota. An AI action counts per request carried out, even if you don't like the result. If the action failed because of a fault on our side, it will be returned to your quota.
• Importing an existing site. Only import your own site, or a site whose content you have permission to use.

Your requests and the relevant content are sent to the AI providers to carry out the action: Anthropic for text and design, and Black Forest Labs (Flux) for images, through Vercel AI Gateway.

Your content and responsibility for it

Your content stays yours. Text, images, logo, files, AI prompts and the site itself. You give us a non-exclusive permission to keep, copy, adapt and display the content, only to run the service, back it up and secure it. The permission ends when the content is deleted.

We will not show your site in our marketing materials without your prior consent.

You are responsible for the content you publish. You confirm that:

• You have all the rights in the content, or permission to use it.
• The content is accurate and not misleading.
• The content does not infringe other people's rights, such as copyright, trademarks, privacy or reputation.
• You have the consent of every person who appears in an image or in the content.

You are the operator of your site. Obligations toward your visitors and customers are yours: privacy, accessibility, consumer protection, licensing and email marketing. If you use enquirers' details for marketing, the email marketing rules of the Communications Law apply to you.

Enquiries from your site. For the details of visitors and enquirers on your site, you are the controller and we process the data on your behalf. We will use it only to save the enquiries, show them to you and email them to you. We will not use it for any purpose of our own. We will keep it confidential and secure.

An enquiry is saved in the system even if the email didn't arrive. Check your enquiries in the interface too. We are not responsible for an email that didn't arrive because of your mailbox settings.

Acceptable use

You may not use the service for unlawful content or activity, fraud, impersonation, harming people, infringing rights, undermining security or spam. The full list, and the notice and takedown procedure, are on the Acceptable use and content removal page.

Intellectual property

The platform, templates, components, design system, code and the UXellent mark belong to us. As long as your subscription is active, you may use the components built into your site, only to run it. You may not copy the platform, reverse engineer it or build a competing product from it.

We may use suggestions and feedback you send us without payment.

Availability and backup

We make a reasonable effort to keep the service and the sites running at all times. We do not promise continuous availability or any particular uptime percentage.

There may be interruptions: maintenance, updates, a fault at an infrastructure provider, a network fault, an attack or a security incident.

We back up the system every day and keep each backup for 30 days. The backup is for restoring the system, and does not replace your own backup. Keep your own copy of important images and content.

A custom domain is registered in your name with a domain registrar, and it is yours. You are responsible for renewing it and managing its DNS records. A domain that is not renewed takes the site offline.

Information security

We take reasonable measures to protect information. A general description is in our Privacy policy. No system is fully protected, and we can't guarantee that a security incident will never happen.

If a serious security incident occurs, we will report it to the Privacy Protection Authority as the law requires, and notify you as soon as possible when it concerns your information.

Limitation of liability

The service is provided as is and as available. Beyond what we committed to in these terms, we give no further commitment.

Subject to the exceptions below, we will not be liable for:

• Indirect or consequential damage, such as loss of profit, revenue, customers, enquiries, data or reputation.
• Downtime of the service or of your site, for any reason, including a fault at an infrastructure provider.
• A security incident caused by a third party, such as a breach, attack or malware, if we took reasonable measures.
• Errors in AI-generated content.
• Content you uploaded or published.
• An email that didn't reach the address you gave.

Cap. In any case, our total liability will not exceed the higher of: the amount you actually paid us in the 12 months before the event, or 1,000 ILS.

Exceptions. These limits do not apply to personal injury, to wilful acts, fraud or bad faith, to gross negligence, or to liability the law does not allow to be limited.

These limits are an agreed allocation of risk. They are part of the reason the price is what it is.

A claim related to the service must be filed within one year of the day the cause of action arose, if the law allows it.

Indemnity

If a third party sues us because of your content, your site, your breach of these terms, or a breach of a law that applies to your business, you will indemnify us for the costs, including reasonable legal fees. This includes a claim by a visitor or customer of yours about privacy, accessibility or consumer matters.

The indemnity does not apply if the claim results from an act or omission of ours. We will notify you of the claim as soon as possible and let you take part in the defence. We will not settle without your consent, and you will not refuse without a reasonable reason.

Suspension and removal

If the terms or the acceptable use policy are breached, we may warn you, hide or remove content, disable a feature, suspend the site or close the account. As a rule we will give notice and reasonable time to fix it.

For unlawful content, immediate danger to others, active fraud, or at the demand of an authority, we will act immediately and without notice.

Ending the agreement and your data

Cancelling the subscription. You may cancel your subscription at any time, as described above. The paid plan keeps running until the end of the paid period. After that the site stays online on the Free plan, at our address, and your content is kept. The custom domain is disconnected, and connects again if you buy a plan again. Cancelling deletes nothing.

Closing the account. This is a separate step from cancelling. To close your account, write to us at support@uxellent.com. A paid subscription, if there is one, is cancelled first. Closing the account deletes it and its content right away. Payment records are kept as the law requires.

Copies in backups are deleted automatically 30 days after the account is closed. We will keep only what the law requires us to keep, such as accounting records.

We may stop the service to an account with 30 days' notice. For a material breach, non-payment or unlawful activity, we may do so immediately. If we stopped the service for a reason other than your breach, we will refund the prorated part you paid and did not use.

Changes to the terms

We may update the terms. We will announce a material change by email or in the interface 30 days before it takes effect, and ask you to accept the new version.

Don't agree with the change? You can cancel your subscription before it takes effect. Previous versions of the terms are kept.

Governing law and jurisdiction

The laws of the State of Israel apply to these terms and to the service.

Jurisdiction lies with the competent courts in Israel. This does not limit your right to go to any other competent court under the law.

This does not override provisions of law that cannot be contracted out of.

Language of the agreement

The Hebrew version of the terms and of all legal documents is the binding version. A version in another language, including the version on the English site, is provided for convenience only. If there is a conflict, the Hebrew version prevails.

General provisions

• We may transfer the agreement to another entity, such as in a merger or sale of the business, without harming your rights. You may transfer it only with our approval.
• If any clause is invalid, the rest of the agreement continues to apply.
• If we did not enforce a right, that is not a waiver of it.
• Notices to you are sent to the email in your account. Notices to us are sent to support@uxellent.com.

Contact

Bogo Media Ltd., company no. 515960508, 9 Adar St., Modi'in-Maccabim-Re'ut 7176346, Israel, support@uxellent.com.

Report offensive or infringing content: abuse@uxellent.com.