Privacy policy.

Effective from 21 October 2026

This is a translation. The Hebrew version is binding.

Who is responsible for the information

Bogo Media Ltd., company no. 515960508, 9 Adar St., Modi'in-Maccabim-Re'ut 7176346, Israel, support@uxellent.com. We operate uxellent.com and the platform ai.uxellent.com.

Privacy enquiries: support@uxellent.com, with the word "Privacy" in the subject line.

Two different roles

Whose information	Our role
Visitors to uxellent.com, and platform customers: account, payment and usage details, and enquiries to us	We are the controller of the information. This policy applies to it.
Visitors and enquirers on sites our customers build	We process the information on behalf of the customer. The customer is the controller and is responsible for informing their visitors.

Put simply: an enquiry that arrives on a customer's site belongs to the customer. We don't use it for any purpose of our own.

The same goes for a customer's mailing list: the contacts on it are the customer's information, and we process it on their behalf, to send the email they send. We don't use it for any purpose of our own.

A customer who connects their forms to an outside service (such as Zapier or Make) decides where the information is sent, and is responsible for it.

What information we collect

Information you give us

When	What
Contact form on uxellent.com	Name, email, subject of the enquiry and the message.
Signing up to the platform	Name and email.
Building the site	Business details, text, images, logo, the prompts you write to the AI, and content from a site you imported.
Address for receiving enquiries	The email address you verify.
Payment	Billing details. Card details go directly to Cardcom. We keep only an encrypted token for the recurring charge and the card's expiry date, never the card number.
Contacting support	What you wrote to us.

Information collected automatically

IP address, browser and device type, pages viewed, visit times, referral source, cookie identifiers and advertising tool identifiers, and platform usage data, such as the number of AI actions. Under the law, identifiers like these are personal information in every sense, and we treat them that way.

Information about visitors to customers' sites

Details a visitor filled in on a form on a customer's site (usually name, phone, email and message), and technical browsing data. We keep them for the customer only.

Why we use the information

To provide the service: to build, host and run your site.
To answer enquiries and give support.
To bill and keep invoices.
To send service messages, such as a notice of a new enquiry or a fault.
To secure the service and prevent fraud and misuse.
To understand how the site and platform are used and improve them.
To measure campaigns and show ads, only as described in our Cookie policy.
To send marketing email, only if you agreed to it separately.
To meet our obligations under the law.

We do not sell personal information.

Do you have to provide information

There is no legal obligation to give us information. It is up to you. Without a name and email we can't get back to you or open an account for you. Without payment details we can't provide a paid plan.

Who the information is passed to

We use providers to run the service. Each provider receives only the information it needs for its role.

Provider	What for	Country of processing
Vercel	Hosting the sites and the app, content delivery, SSL certificates, and Vercel AI Gateway, through which image requests are sent	The platform and customers' sites: European Union (Frankfurt). The uxellent.com site: United States. Content delivery: a worldwide network.
Supabase	Database, login, file and enquiry storage	European Union (Frankfurt)
Resend	Sending email: login codes, notifications, site enquiries	European Union (Ireland)
Brevo	Sending email campaigns and automations on the customer’s behalf, on the Business and Pro plans	European Union
Anthropic	The AI model that writes and designs the site: text and design	United States
Black Forest Labs (Flux)	Creating images for the site	United States
Pexels	A stock photo library. It receives search words for the site's photos, with no personal information	Germany. Under its policy, processing also takes place in the United States, Australia, Singapore and other countries.
Cardcom	Credit card processing and subscription billing	Israel
Cloudflare	DNS management	A worldwide network
PostHog	Measuring page views on uxellent.com	European Union
Google Analytics 4	Measuring visits to uxellent.com: pages viewed and where visitors came from	United States
Google Ads	Advertising and campaign measurement on uxellent.com	United States
Meta (Facebook and Instagram)	Advertising and campaign measurement on uxellent.com	United States

We will update the table when we add or replace a provider.

We will also disclose information when the law, a court order or a competent authority requires it, to protect our rights or those of others, in a merger or sale of the business (provided the buyer adopts this policy), or if you consented.

Transferring information outside Israel

Some providers process information outside Israel. The transfer is made under the Privacy Protection (Transfer of Data to Databases Abroad) Regulations, 2001. Where possible, we choose a processing region in the European Union, which is currently recognised as providing an adequate level of protection.

Artificial intelligence

When you ask the AI to build or change your site, the prompt and relevant content from the site are sent to the AI providers: Anthropic for text and design, and Black Forest Labs (Flux) for images, through Vercel AI Gateway.

Don't write sensitive information to the AI that isn't needed to build the site, such as medical information or identifying information about other people.

Marketing email

We will send you marketing email only if you agreed to it in advance.

Every marketing message will be marked "Advertisement" in the subject line, include the company details and include a simple unsubscribe link. You can unsubscribe at any time, by the link or by emailing us.

Service messages, such as a notice of a new enquiry, an invoice or a fault, are not marketing email and are sent as long as the account is active.

Cookies and measurement tools

Measurement and marketing tools load only after you approve them in the banner. The list, the purpose of each tool and how to manage them are in our Cookie policy.

Information security

We take technical and organisational measures to protect information, including:

Encryption in transit (SSL).
Access to the system only for those who need it for their work.
Separation between the data of different customers.
A daily backup.

If a serious security incident occurs, we will report it to the Privacy Protection Authority as the law requires, and notify anyone whose information was affected. No system is fully protected.

How long we keep it

Information	How long
Account and site content	As long as the account is open.
After closing an account	Deleted right away. Copies in backups are deleted 30 days after closing. Payment records are kept as the law requires.
Backups	Up to 30 days.
Enquiries that reached customers' sites	As long as the customer keeps them, or until the account is closed.
Enquiries to us from the contact form	24 months.
Invoices and accounting records	As tax law requires.
Record of consent to the terms	As long as the account is open, and then for the limitation period.

Your rights

Access. You can ask to see the information we hold about you (section 13 of the Privacy Protection Law).
Correction. You can ask to correct information that is wrong, incomplete or out of date (section 14 of the law).
Deletion. At your request we will delete information we have no need or obligation to keep.
Unsubscribing from marketing email. At any time.
Cookies. You can withdraw consent at any time.

Send a request to support@uxellent.com. We may ask to verify your identity. We will reply within 30 days. If we refuse a request, we will explain why.

You can also contact the Privacy Protection Authority at the Ministry of Justice.

A visitor to a customer's site who wants to see or correct their information should contact the site owner. We will help the site owner handle the request.

Minors

The service is intended for people aged 18 and over. We do not knowingly collect information about minors. If we find that such information was collected, we will delete it.

Changes to this policy

We will update this policy from time to time. We will announce a material change in advance by email or in the interface. The update date appears at the top of the page.

Contact

Bogo Media Ltd., company no. 515960508, 9 Adar St., Modi'in-Maccabim-Re'ut 7176346, Israel, support@uxellent.com.